Phil Rowley
Opinion
15 November 2023
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Whilst marketers get excited about artificial intelligence, there’s a quiet revolution taking place that will change the face of media and advertising, writes Phil Rowley, Head of Futures at Omnicom Media Group.
Opinion
06 December 2022
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‘Sex sells’ is an advertising truism, but when using this approach advertisers need to move beyond heteronormative fantasies and take a more grown-up attitude, argues Phil Rowley, head of futures at OMG.
Opinion
29 July 2021
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Floods and heatwaves around the world highlight the need for businesses to take action to address climate change. Phil Rowley, Head of Futures at Omnicom Media Group UK, sets out a framework for marketers to use.
